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| Media Mediators Research for Philips Design / 2005 collaboration with Tobie Kerridge and Helen Hamlyn Research |
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Having worked on a previous project together, Tobie Kerridge of Helen Hamlyn Research and Philips Design had established that “movement as brand expression” was a valuable area to investigate as it would theoretically compliment Philip’s amBX product range. We were interested to see how people would react to having things in their home move in response to media and proposed a series of basic movements that could be made and given to people to assign uses to. Philips settled on four movements, that we called “Roller”, “Paper”, “Drop” and “Cake”. “Roller” rolled when the off-centred weight attached to the shaft of the internal motor was slowly spun: |
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“Paper” individually moved thin pieces of paper such as photo booth strips or card of a similar size up and down between rubber rollers: |
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“Drop” used three motors with loops of dental floss to move a disc up and down with a degree of controllable tilt, while “Cake” was essentially a 3D flat iris mechanism: when the internal motor spun, the base of the tubes moved and the iris opened or closed: |
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All the pieces were made from laser cut parts with movement provided by stepper motors connected to Easy Radio™ transmitter & receiver USB modules. The data feed which controlled movement used Murat Konar’s method of editing a QuickTime movie that contained control data embedded into it. The four objects were given to people and their experiments were filmed by Bas Raijmakers of STDY and then the results and the objects were displayed at Philips Design in Eindhoven. |
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